Maison Ónix
Autumn collection · Launch deck
Manifesto
Made slowly.Carried fordecades.
Every Ónix piece is cut, stitched and finished by hand in León, Guanajuato, from full-grain Mexican leather.
The craft
Four hands. Four steps.
Full-grain leather, vegetable tanned in Mexico.
Each panel cut by hand to follow the grain.
Saddle-stitched with waxed linen thread.
Edges burnished and painted in seven layers.
0*HOURS PER BAG
The collection
Three pieces. No noise.
* Illustrative prices for this concept deck
Campaign · Autumn
Wear it
for life.
Who she is
She buys less. She buys better.
30 to 50
Craft over logos
Concept stores and online
A story she can tell
Launch plan
Quiet launch. Loud word of mouth.
Forty invited clients and stylists in the León atelier.
Gifting to six fashion editors and creators.
Three concept stores, numbered first edition.
Waiting list opens the e-shop for the holidays.
Where to find it
Few doors. The right ones.
The first edition
Small on purpose.
numbered pieces in the first edition
target gross margin
weeks to sell through, with a waiting list
* Illustrative figures for this concept deck
Maison Ónix
Built tooutlivetrends.
León, Guanajuato · Concept launch deck