REC · STUDIO 04
AW27 · TAKE 01
MAISON ÓNIX
Autumn / Winter 2027 · Launch
Ónix · No. 001
The idea
Fashion keepsputting herin a frame.
Ónix is for the woman who steps out of it.
Manifesto
Made slowly.Carried fordecades.
Cut, stitched and finished by hand in León, Guanajuato, from full-grain Mexican leather.
The craft
Four hands. Four steps.
Full-grain leather, vegetable tanned in Mexico.
Each panel cut by hand to follow the grain.
Saddle-stitched with waxed linen thread.
Edges burnished and painted in seven layers.
0*hours per bag
The collection
Three pieces. No noise.
* Illustrative prices for this concept deck
WEAR IT
for life.
Campaign film · AW27
00:30 · 00:15 · 00:06 cuts
Earned media
The storywrites itself.
One bag, one woman, one cover line. A press kit built for editors, so the launch lands on the page and not only in the feed.
ÉLAN
No. 47Autumn 2027Concept
Made in León. Worn in Paris.
Who she is
She buys less.
She buys better.
30 to 50
Craft over logos
Concept stores and online
A story she can tell
Launch plan
Quiet launch. Loud word of mouth.
Forty clients and stylists in the León atelier.
Gifting to six fashion editors and creators.
Three concept stores, numbered first edition.
The waiting list opens the e-shop.
Where to find it
Few doors. The right ones.
The first edition
Small on purpose.
numbered pieces in the first edition
target gross margin
weeks to sell through, with a waiting list
* Illustrative figures for this concept deck
ÓNIX
Maison Ónix
Built tooutlivetrends.
León, Guanajuato · Concept launch deck